Sustainable Management — Marketing Perspective. Essence, Determinants and Manifestations
Wydawnictwo:
Oficyna Wydawnicza Politechniki Warszawskiej
Kategoria: 
Język książki: polski
Rok wydania: 2018
Wydanie: 1
ISBN: 9788378147695
Liczba stron: 100
Oprawa: OM
Wymiary: B5
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Kategorie:
- Opis produktu
The reviewed work, according to its author, aims to „start a discussion
on the innovative approach to management, which will lead to the
reorientation of management activities so that they take into account
the concept of sustainability as a new management imperative”. (…) The
author recognizes contemporary challenges for business management in the
conditions of the new economy and globalization. The review of the
theory and practice of management presented in the work is the starting
point for the indication of the need to change the paradigm of Foreword
functioning of modern enterprises and to seek the relationship between
sustainability (including in particular marketing) and their market
success.
The publication may be really useful in the education of contemporary managers. (…) The study contains wide, comprehensive and state-of-the-art knowledge in the field of management in modern economy and marketing as an organization’s activity. (…) The reviewed monograph, after minor formal changes, can successfully fill the gap in knowledge in the field of social and ethical responsibility of enterprises and managers, in particular in the field of marketing. It can become a valuable position recommended to students of management, but also at numerous postgraduate programs in management and marketing as well as MBA studies.
The publication may be really useful in the education of contemporary managers. (…) The study contains wide, comprehensive and state-of-the-art knowledge in the field of management in modern economy and marketing as an organization’s activity. (…) The reviewed monograph, after minor formal changes, can successfully fill the gap in knowledge in the field of social and ethical responsibility of enterprises and managers, in particular in the field of marketing. It can become a valuable position recommended to students of management, but also at numerous postgraduate programs in management and marketing as well as MBA studies.
